How To Pitch Your Nonfiction Book To The Right Publishers In 4 Easy Steps - The Writers For Hire

HOW TO PITCH YOUR NONFICTION BOOK TO THE RIGHT PUBLISHERS IN 4 EASY STEPS You’ve put your heart and soul into your book, and it is a great achievement to celebrate! But now that you have it completed, what do you do with it? Your book is written and edited to perfection†¦now what? Most likely, you will want to get it published and have it become successful, whether to help you establish yourself as an expert, teach others, entertain, or build your business or brand. Now you need a publisher! But, how do you go about contacting a publisher who will publish your book? How do you find the right publisher for your type of book? How do you submit it to them? What can you expect? While you can certainly just look up the address of the big publishing houses and fire your book off to them, you’ll have a greater chance of success getting published if you take some time to follow these 4 easy steps and pitch to the right publishers. Step 1: Identify the right type of publishers for your book Over the years the book publishing industry has changed a lot. With the start of many smaller, specialized publishers, e-publishing, and POD (print-on-demand) publishing, there are many options to getting your book published. Most people have heard of the mainstream/traditional publishing houses (also known as trade publishers). Those are the ones that put major books in the bookstores and are many authors think of when they want to market their book. Getting a book published by the likes of Penguin Random House, Harper Collins, Simon Schuster, or Macmillan Publishers (or one of these houses’ numerous imprints) can certainly raise an author’s marketability, possibly get them higher advances and sales, and increase their credibility. Here are some advantages and disadvantages to using a major publishing house: PROS: These large publishing houses produce a wide range of genres in both nonfiction and fiction so you’re sure to find one that will publish the type of book you’re marketing. They also have big budgets so there is a higher chance for larger book runs, substantial advances, increased marketing budgets, and help marketing your book. If you’re writing a book to position yourself as an expert or to build you or your company’s brand, this option gives you the leverage to do that. CONS: Even though these types of publishers publish more books than smaller presses, there is more competition to get noticed and accepted by a publisher. And there is no guarantee your book will sell or that you’ll get help marketing your book. In fact, you will likely be expected to do most of the marketing yourself unless you’re already an established author. You’ll also find it harder to receive personalized attention and service, due to the volume of authors they work with each year. While most authors dream of publishing with the â€Å"big boys,† there are other options to getting your book published and out to the marketplace. Small or independent publishers – While it might sound prestigious to publish with the larger companies, smaller or â€Å"indie† publishers are more prevalent, which gives you a greater chance of getting published. Not only can they give you the same outcome – a professionally published book – but they can also provide you with a long-lasting partnership and more individual attention. PROS: These publishing companies are smaller, publishing fewer titles than the larger publishers, so there is not as much competition for the editor’s time and attention. This means personalized attention will be paid to your project, and editorial focus on some of the finer details of your book. Plus, there is not as much pressure to sell copies quickly. CONS: Being smaller, these companies purchase fewer books and have smaller marketing budgets. You might, depending on your book, get very little in the way of marketing support and be expected to do the marketing yourself. They also offer smaller advances than the larger publishing houses and might offer smaller or shorter print runs. Academic publishers – Many of the larger and more prestigious colleges and universities have their own publishing arm. Examples of these are Cambridge University Press, Oxford University Press, and Princeton University Press. While the major trade publishers publish books for the general public, academic publishers produce scholarly and research books for students (academic, professional, and school titles). PROS:Due to the nature of the topics these publishers handle, you will find less competition to get your book sold. If your book falls along these academic lines, publishing in this field can increase your credibility greatly and enhance your career, if that is your focus. As many also rely on peer reviews for publishing, you can be assured your work will get a thorough review by experts in your focus area. CONS: Many academic and scholarly books require some form of peer review or editorial panel to qualify a book for publication. This means your work has to go through several people before reaching the acceptance process, rather than a single editor. Not all peer reviews are equal, and selection standards for publishing can vary greatly between publishers and within varying fields of study. Also, these types of publishers don’t produce as many books, especially as many universities continue with budgets cuts. Self-publishing and print-on-demand (POD) publishers – Not that long ago in publishing, it was hard to gain any sort of credibility for an author who self-published their own book. It was known as â€Å"vanity publishing† because an author actually paid what could be a large fee to a â€Å"vanity press† to publish their book, rather than being paid by a publisher to produce it. However, with the increase in popularity of e-books, digital marketing, and easier print services, it’s become more common for authors to self-publish their books, helping them gain a platform for their work without losing credibility. PROS: By self-publishing a book, you can have complete control of the writing, editing, layout, publishing, and marketing of your work. As technology has gotten better, much of what is done to prepare your book, such as layout, typesetting, and cover design, is done online instead of manually. This helps cut the costs of printing. Books can even be produced as they are ordered so you don’t have to have a large costly print run or store the books before they are sold. Plus, you get to keep 100% of your profits when you sell your books versus the average 10% you receive from a publisher. CONS: While costs have come down from what they used to be, there are still costs associated with getting your book set up and printed when you self-publish. You can hire a company that will do all the layout and design services, but you will still be in charge of the whole project. You’ll also have to handle your marketing, finding creative ways to promote your book among the huge volume of them already being marketed. And, if you don’t go with a POD publisher, you will have to stock and keep track of your book inventory, as well as create a good system for sales, bookkeeping, and tax purposes. Step 2: Find the right publishers for your book Now that you have an understanding of the types of publishers out there, you can narrow your search by category, and begin to identify which one is right for you. The first step is to discover exactly who the traditional publishers or self-publishing companies are in your category. Certainly, you can head over to Google and do a quick search for publishing houses. But, by far, your best research tool out there to find traditional trade book publishers is the Writer’s Market by Writer’s Digest. While it is subscription based with a cost, the fee is nominal and well worth the money with either a monthly, 6-month, or annual subscription. A Writer’s Market hardcopy or Kindle download can also be purchased from Amazon and they also offer directories in specific book genres. The Writer’s Market provides a full directory of trade book and magazine publishers, and their list is updated in real time. It includes all the necessary information including contact information, names of editors, type of publisher, types of books they publish, and how they want to receive submissions. It is a wealth of information that will save you time in the process with its search features. Other directories that have book publisher listings include Jeff Hermans Guide to Book Publishers, Editors Literary Agents, 28th edition; Writers Artists Yearbook 2019; and The Writer (online). Another great way to find the right information on where to submit your book is by looking at published books that are similar to yours. Check the copyright or imprint page for the name and address of the publisher, then turn to the dedication or acknowledgement pages, as they oftentimes mention the names of the editors and agents who worked with the author. You can also look at the author’s website or the publisher’s website to gather more contact information. If you choose to self-publish, there are many great companies out there to work with. Check out your options at Writer’s Digest Directory of Self-Publishing Companies, MoneyPantry’s Top 10 Self Publishing Companies to Publish Your First Book, or PublisherGlobal’sSelf Publishers. Step 3: How to submit your book to the right publishers How you submit your manuscript will depend on how you want to publish your book and will vary from publisher to publisher and company to company. To self-publish, contact the self-publishing companies you’ve identified you might want to work with. Review their websites to learn what their process is for publishing books and what they can do for you. Research what they charge and what services and terms they offer. Call the company and interview them so you make sure to get the right fit for you and your book. For traditional trade publishing, some publishers will not accept unsolicited requests except through an initial query letter. Some publishers will only accept a proposal or manuscript through a literary agent. Others will request a book proposal be sent. It is very important to follow their guidelines. Publishers and editors are busy people and get hundreds of unsolicited manuscripts. You do not want to waste their time or be ignored simply for not following their guidelines. Never be the exception to the publishers’ rules! When you research various publishers within the directories, they will list out all the information on the format for submission, what to include, who and where to send it to. Following each publishers’ guidelines carefully will set you well above the competition in getting the editor’s attention. Always make your submission concise, memorable, relevant, and respectful. Create your hook, describe your book’s genre, the key problem it addresses, how your book will solve this problem, and what makes your book different from the competition. And, while it might seem counterproductive, if you already have a finished manuscript, you will still need to write a query letter and, in most cases, a book proposal to submit. It would be a very rare case to send in a finished manuscript with your first contact with a publisher. Editors have limited time and will not have the luxury of sitting down and reading your book in full. They just want the guts of what your book is about and what it has to offer. How to craft your best query letter A query letter introduces you and your book idea to a potential editor. It’s sole purpose is to grab the editor’s attention with just enough information to make them say, â€Å"Yes! Send more!† Your letter should get the editor excited about your idea while also being professional, intriguing, and concise. It is a chance for the editor to evaluate your book idea without having to spend a lot of time reading the whole manuscript, and discover right away if your book is a good fit for them. It is best to keep this â€Å"sales pitch† to only one page of 400 words or less. The letter should contain three sections: the hook that draws the editor in, a short synopsis of your book, and your author’s biography. As you are pitching a nonfiction book, you can also include brief information regarding the target audience, if you have space in the letter. Always follow proper format for your query letter and always send it directly to the appropriate editor by name and title. Most publishing houses will have numerous editors that handle various genres of books. If you aren’t sure which editor handles your specific genre, simply call the publisher and ask. This will ensure your query gets into the hands of the person who can say, â€Å"YES!† How to craft your best book proposal Why would you need to create a book proposal if you’ve already written the full book? When self-publishing your book, you will certainly need your full manuscript completed to move on in the publishing process. However, if you are looking to publish your book with a traditional publisher the standard process is to only submit a book proposal. These publishers won’t review the full manuscript but will potentially purchase your book based on a synopsis and sample chapters . Even if a publisher only wants a query letter on initial contact, it is still a smart idea to draft a book proposal so it is ready to send off as soon as an editor asks to see more. Why should they, the publisher, buy and publish your book? What makes your idea a good and salable book? Your book proposal is your convincing argument to get them to invest in your manuscript and pay you for it. The length of a book proposal can vary greatly depending on the complexity of your book. Most proposals run from 15 to as many as 50 double-spaced pages with sample materials, and are written using a standard and expected format. You should always include a cover letter introducing your book and yourself as the author. The proposal should also include a synopsis of the book, the table of contents or outline, information about the competition, similar published books, marketing and promotion information, an author’s biography, and sample chapters. A solid book proposal will cover exactly what the book is about, why you are the ideal person to write the book, who will buy it, and how you will address your topic. You can get more information on writing a nonfiction book proposal at How To Write The Perfect Nonfiction Book Proposal. Or check out SampleTemplates and Template.net for sample book proposal templates. Step 4: Tracking your submission and the pros and cons of simultaneous submissions When you start to submit your book to publishers or agents you don’t want to forget who you sent it to and when. It’s never good to hound an editor or follow up too soon. Within the directory of publishers, you’ll find that most will list what their response time is on submissions. Creating a simple spreadsheet will help you keep track of all the submissions you make. By including the publishing company, editor’s name, address and phone number, when you sent your query letter or proposal, and the expected response time, you can easily see which editors responded back, what their response was, and who you still need to follow up with for an answer. If you’re submitting to just one book publisher or agent at a time, then tracking will be a simple process. But what about simultaneous submissions, sending your book to more than one publishing house at a time? Some book publishers and agents are open to this process; others are not. This information should also be found within the publishing directories. Always follow their rules and guidelines. Whether or not you choose to submit to only one editor at a time or many is up to you, but be open and upfront with them. While you don’t have to tell them who else you’re submitting to, if you are making simultaneous submissions, let each editor you are doing so. Also let them know if or when your book has been accepted by another editor. A word about literary agents So, do you really need a literary agent or can you get your book published with a publisher all on your own? Isn’t it easier to cut out the middleman? This really depends on where you pitch your book. Many publishers, especially the smaller presses, will accept unsolicited submissions and evaluate your idea based on a good query letter and/or book proposal. Others, like the bigger publishing houses, only accept submissions through a reputable agent. While hiring an agent adds one more step in the process of getting your book into the hands of your readers, and requires you to pay a commission, there are many advantages. A good agent knows the publishing process and has inside knowledge of publishing houses, editors, and what they are buying. They also lend credibility to your work as they have vetted your idea before approaching busy and overwhelmed editors. They act as the go-between for you and the publishing house, helping with contract negotiations and potential larger advances. They can also help you improve your book proposal even before you approach a publisher. A good agent can definitely be an asset as they have the knowledge and contacts to get you noticed. Now’s the time! While it may seem like a long and daunting task to get your nonfiction book into the hands of your audience, it is a very worthy cause to see your book in print! Odds are you will have to pitch to many publishing companies and their editors before you will find one to say, â€Å"YES!† However, if you follow the 6 steps outlined above, you will find the process should give you faster and easier results.

Lab Report on Ventilation and Oxygen Consumption in Fish Essays

Lab Report on Ventilation and Oxygen Consumption in Fish Essays Lab Report on Ventilation and Oxygen Consumption in Fish Paper Lab Report on Ventilation and Oxygen Consumption in Fish Paper Within fish, the counter-current exchange system allows for the efficient extraction of oxygen from the water by the gills. Basically when a fish takes in water, the flow of it is opposite to the flow of blood. As they rush by each other oxygen from the water is given to the blood (metabolic rate is also effected in animals that remain active because tend to consume more oxygen than those at rest). The size of a fish is relevant to oxygen consumption as larger fish consume more oxygen overall than smaller fish. The primary objective of this experiment is to note the effects of temperature on the oxygen consumption and ventilation rates of goldfish. We hypothesize that the ventilation rate of those fish that are subjected to warmer water temperatures versus colder temperatures will have a higher ventilation rate. The Fish in the warm water will consume more oxygen than the fish in the cold water. Overall oxygen will be mostly consumed by the fish that are in the warm water. MATERIALS METHODS Split into groups of two, we were given Goldfish fairly similar in weight. We then transferred the fish to the appropriate jar from the beaker that was used to sigh them and added sufficient amounts of water to fill their capacities. After about 10 minutes, we hastily added the sponges to the jar pushing it halfway down the jar to assure no oxygen had entered the empty spaces between the water and the sponge. We then refilled the jars with the appropriate amounts of water and allowed a small amount to overflow. We then quickly placed the calibrated oxygen probes on and took the initial readings for the ventilation rate (Ventilations per minute), oxygen concentration (MGM/L) and temperature (co) for O minutes. Ventilation rates are in direct correlation with temperature. Graph II. Oxygen Concentration of Group and Class. Warm water shows a trend f less oxygen concentration while cold water shows a higher concentration of oxygen. Graph Ill. Oxygen Consumption of Group and Class. The trend shows that fishes consume more oxygen in warm water, except after the 30 min. Interval. DISCUSSION In Graph l, as predicted the fish in the warm water will have a higher rate of ventilation compared to fish in the cold water. The Class Mean of Ventilation Rates showed an overall significant difference where the fish in warm water has a high ventilation rate than the fish in the cold water. In Graph II, as predicted the fish in warm water used up more oxygen and thus ad a lesser concentration than the fish in the cold water as their body processes slow down and oxygen is conserved itself. There was an error as oxygen concentration increased after 30 minutes for the fish in warm water as some how it seemed as if more oxygen was added in the closed container. The result of the fish in the cold water, as predicted showed that oxygen gradually decreased which itself as the body processes of fish slowed down. In Graph Ill, in general the results showed that both the fish in our group and by the class standard had something go wrong as for the warm fish, oxygen munitions should have remained stable over periods of time, and the oxygen consumption of the fish in the warm water should have over all been higher as the fish in the cold water slow down their metabolic and respiratory processes. In both interpretation of the data, oxygen consumption increased and decreased repeatedly. Meaning oxygen was somehow added to the beaker containing the fish. This error may have happened through individual groups not properly securing that their sponge had no air bubbles within it, before replacing it back into the beaker with the water. This may have possibly been responsible for the Geiger concentration of oxygen therefore interfering with our results. Also for every group their opposing fish in similar weight, were not identically the same size, each fish was a mere estimate one another. This may have tempered results as fish that are generally larger in size consume more oxygen. As a fish ventilates, it absorbs oxygen and within a closed chamber (as conducted by this experiment) the amount of oxygen present decreases. Metabolic rates depend on temperature. As temperature increases the rate of oxygen consumption increases too, although an increase in temperature demands efficient amount of oxygen. ABSTRACT Oxygen is just as fundamentally vital for fishes as it is for the well-being of Humans. In this Lab we examined if varying the temperature of the water had caused a change in the ventilation rate and oxygen consumption of Goldfish. In this experiment we hoped to demonstrate the effect of temperature variance on the ventilation rates of Goldfish. This was done by having two fish (similar in weight) respectively placed in tanks of differing water temperature. One tank filled with water 25 degrees Celsius (room temperature) and another tank with eater of 15 degrees Celsius. We then measured ventilation rate and oxygen consumption. The results showed that the fish placed in the warmer water had a higher ventilation rate than those that were placed in the colder water. They also expended more oxygen having lesser concentration than the fish in the colder water. There is however, a probability of error. Firstly, because our fish were not completely identical in weight and secondly, when placing the sponge into the jar containing fish there may have still been oxygen bubbles within it that may have manipulated our results.

Acheson and the lobster fiefs (or Cinner and customary marine tenure Assignment

Acheson and the lobster fiefs (or Cinner and customary marine tenure in the Indo-Pacific) - Assignment Example n resources imply that the members who share the resources have property rights over the particular resources, that competition and rivalry in the use of the resources exist and that this competition brings about the forced cooperation among the members to manage and sustain the resource. According to Seabright, the management of commons governs the usage, inclusion and exclusion criteria and the incentives associated with the use of the resources. Many factors, however, affect the management of commons (Seabright, 127). There is always the danger on unmanaged or poorly managed commons. Hardin, provides an analogy of a common pasture that is open to all, and have no herd size limitation. With every increase in the number of animals, the pasture becomes increasingly overgrazed to the extent that the nature has to take control. This is because each herdsman view an extra animal in his herd as a total profit to self and a shared negative effect to the environment (Hardin, 124). Marine commons are a common concern to the environmentalists and economics all over the world. The traditional resources managements and activities to limit the use of the marine resources have been extensively studied. Most studies indicate that the reef closure, gear restrictions, entry limitations and exclusiveness nave been used over time to control the use of the marine resources especially fishing (Cinner, 243). Cinner conducted an extensive study on the socioeconomic factors that affect the marine tenure in the Indo-pacific region. Using a sample of 21 isolated villages in this area, Cinner sought to identify how the community manages the use of the marine resources that they call their own and how this is affected by the socioeconomic factors of a particular community. He explores the localized community control of marine resources commonly known as customary marine tenure and the application and implementation of this in the selected communities. Customary Marine Tenure are the

Credible and Reliable Sources Essay Example | Topics and Well Written Essays - 500 words

Credible and Reliable Sources - Essay Example Thus, those who have traditionally been university educated, were white males from privilaged backgrounds. This demographic has changed, and so to should the language conventions that reflect an era when only white males attended university – the very individuals or group that established past conventions. Thus, one important tip, is not to use 'gendered pronouns', rather, one ought to use 'gender neutral' pronouns like they, or their. One of the other elements that makes APA a desirable or optimal format, is the brevity of the style. With regard to the notion of APA Abbreviations, one of the important goals stressed, is that the style or format should do as little as possible to distract the reader from the content of what is being read. It is maintained by the APA that the less style formatting that is used, the better. The less there is formatting, the less attention a reader is going to spend paying attention to anything other than the basic text. So, for example, wherever possible, information is abbreviated. One good example of doing this, is with author's names. Author first names are not given either with 'in text' citations, which is normal for a lot of style conventions, or with bibliographical information.

Catcher In The Rye Essay Example for Free

Catcher In The Rye Essay A journey is more than a physical movement from one place to another. All journeys no matter how arduous entail setbacks and barriers that must be met. In doing so the traveller experiences a more significant inner journey of self growth. This is evident in the journey from adolescence to adulthood during which setbacks and barriers may entail a loss of innocence. J. D Salinger’s novel the Catcher in the rye explores this concept through various literary techniques. ( thesis) Loss of innocence as a major issue within the concept of a rites of passage is explored by J. D Salinger through the protagonist Holden Caulfield. His journey appears to be one self destructive act after another. This adult world into which Holden is forced into disturbs him profoundly. In his view, the adults who dwell this world, seem to be filled with phoniness, pretence and social compromise. He finds it almost intolerable to communicate with most adults and peers. This is prevalent throughout the book when he constantly brings up the question of what happens to the ducks in winter. The adults’ response to this recurring question is of contemn and expectation to know the answer, therefore never giving him an adequate explanation. This clearly demonstrates how his innocent mind conflicts with this phony adult world, and his response, is to rebel against this whole society. â€Å" quote† Holden expresses his rebellion through his inability to progress in life and his hatred of people. It is really only in children that he sees the true simplicity of honesty- and that is his escape from this adult phony world. Salinger portrays the transition from adolescence to adulthood as a quest for self identity and self discovery. For Holden however, his journey is a bombardment of obstacles in his search for connection with others, thus highlighting the angst of growing up. Holden finally breaks down with the constant disappointments and let downs he encounters. â€Å"quote ans technique† From his fight with Stradlater to Maurice’s exploitation of a prostitute, to Mr Antolini’s behaviour, Holden just cannot handle any more letdowns so his odyssey is one of loneliness and cynicism. An example of this is when Holden abruptly gives Sally an ultimatum to leave their current lives behind and build a future without the promise of stability. Sally’s refusal to this proposal results in Holden lashing out at her hence elucidating Holden’s naivety. And, just like a kid, he thinks that everyone is to blame except for him. The inability to meet setbacks and barriers and accept a loss of innocence within the jouney from adolescence to adulthood will inevitably lead to ones downfall. The deliberate irony is that Holden strives to act as a grown up but constantly acts like a child is seen in his provocation of his peers and his irrational thinking. â€Å"quote † The title of the book, â€Å"Catcher in the Rye,† is more than just a pretty ditty. It is Holden’s dream to be the catcher in the rye, thus save little children from falling off the cliff into adulthood. Anyway, I keep picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobodys aroundnobody big, I meanexcept me. And Im standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliffI mean if theyre running and they dont look where theyre going. I have to come out from somewhere and catch them. Thats all Id do all day. Id just be the catcher in the rye and all. I know its crazy, but thats the only thing Id really like to be. Holden is adamant on playing the adult role of protecting children and their innocence that gets lost in the adult phony world. He envisions protecting and shielding children from the evils of society, when he himself is one who is in a state of conflict between adolescence and adulthood. However, it is through the telling of his story that Holden eventually gains control of his disturbed past. His search for self identity and discovery can be seen as a search for tolerance, acceptance and understanding- something that he finally experiences in the final scene with Phoebe riding the carrousel. When he see’s Phoebe on the carrousel, he accepts that he is not a child anymore indicating that he is perhaps more accepting of change. Towards the end, Holden has found some wisdom when he claims to â€Å"sort of miss everyone. † There was some light for him at the end of the tunnel- and that light is hope and acceptance that he doesn’t live in such an evil world that he made out to be. Holden wants desperately to protect this idealistic life but perhaps he realises at the end that it is not possible and that maturity is a means of accepting what life throws at one. How he deals with obstacles along the way conveys Holden’s journey from adolescence into adulthood.

Loyset Compère Motets (Orlando Consort) :: Composer Music Musical Musician Essays

Loyset Compà ¨re Motets (Orlando Consort) Loyset Compere, an accomplished yet not very well-known composer of the 15th century, has been neglected as a figure in musical history. Historians through the ages have somehow left him out of most of their writings. Therefore, as modern researchers and discoverers, we have very little resources from which to gather information about Compere. In fact, even his date and place of birth are argued upon by historians. Thus, our study is limited to what we see on the pages of his music and what we glean from the music we hear (MCD 1490, Carapetyan). It is believed that Compere wrote some motets for the French Royal court during his years there. Among these motets was the canon Asperges me Domine, a beautiful four-part canon in 4ths. It was written sometime between 1500-1505, although the exact date is not known for sure. This was towards the end of Compere's life when his experience as a composer was at its peak (Carapetyan and Finscher 255). The canon was a popular musical form of this period; however, a canon in 4ths was not. There are many aspects of this piece that make listening to it fascinating. The following pages will explore the intrigues of Aperges me Domine including its structure and its ties between music and text. Asperges me Domine is broken up into three sections, each section starting with a solo chant from the superius voice. After the chant, each section then continues with a canon starting in one of the four voice parts. The first section, which we will call section I, starts with the opening chant and ends with a strong cadence on measure 18. It uses six overlapping phrases to express the first sentence of text. The first canon starts with the bassus voice, but the starting voice changes throughout the piece. However, each canon, throughout, is sung at the fourth. There are four strong cadences, m. 2, m. 5, m.10, and m. 18, each marking the end of a thought in the text. There are also many other places that exhibit a kind of pseudo-cadence where the modern ear expects to hear a resolution, and the resolution is reached; however, movement among the middle parts nullifies the effect of the cadence. For example, in m. 12, the superius and the bassus parts seem to reach a cadence point, but the tenor and alto parts continue to move catching the listeners attention away from the cadence point.

Unity Bank

Oct-Nov 2006: Smaller company acquires a market leader June 2007: major integration: systems & operations Unity’s integration goals: †¢ Save $60 million worth of IT expenses within 3 years on staff and infrastructure †¢ Wants to be the world’s #1 provider of share registry services †¢ Maximize shareholder wealth CIO, Stuart Irving worries: †¢ Lack of due diligence because of legal problems †¢ Hart Scott Rodino Act prevented proper communications †¢ Unknown bugs within Delta’s operations might affect the integration’s timeline & budgetary goals †¢ Present a short and efficient integration to the investors †¢ OVERVIEWUNITY Strengths †¢ †¢ Very efficient technologically Professional and experienced staff members Good incentives, innovative projects: keeps staff motivated and stimulated Remarkable ability to attract talented professionals Family oriented work environment †¢ †¢ Weaknesses Small player in US market Difficulty hiring entry level programmers because BLAIR uses COBOL †¢ Strengths Delta has more clients and is a bigger brand in the US LEADER: uses object-oriented programming language †¢ †¢ †¢ DELTA Weaknesses Technological challenges Limited capabilities Duplication of resources due to systems’ limitations Failed integrations in the past Clients can’t view portfolio of investments †¢ †¢ †¢ †¢ †¢ †¢ PROBLEM STATEMENT A. Determine the enterprise platform? B. Staff motivation issues C. Create a new organizational structure? D. Attract star performers? E. Start building the infrastructure for the new organization? DISCUSSION OF KEY ISSUES A. Determining the enterprise platform Delta has 4 different systems Clients/Employees on different systems No consistency in user experience Leader: Delta’s attempt to consolidate all of its systems Unity has one system: BLAIR Written in COBOL (hard to find employees /training costs) Issue: What is the best way to integrate the two organizations?Clients can’t view their investments as a portfolio Clients experience differences in services because of the different systems Inefficient Staff and infrastructure is costly/Creates wasted resources A. Determining the enterprise platform SCENARIO 1: US Demand increases SCENARIO 2: Stock decreases because of previous integration failures NEGATIVE: Integration is too timely to show investors that it’s a successful integration SCENARIO 3: Increase in Delta star-performer resignation POSITIVE: Easier to hire entry level programmers, develop new features and customize system SCENARIO 4: US Demand Decreases ALTERNATIVE 1: Upgrade Leader to BLAIR’s capabilities: $45 million POSITIVE: Ability to easily hire entry level programmers.NEGATIVE: Less funds to test and develop Leader. Taking a risk of using a new system with remaining users. NEGATIVE: Leader hasn’t been tested in the field ALTERNATIVE 2: Use BLAIR to provide services under Delta’s brand POSITIVE: BLAIR has been tested in the field and proved to be efficient POSITIVE: The use of BLAIR will shorten the integration time. NO EFFECT NEGATIVE: BLAIR is proven to be inefficient in US market NEGATIVE: Difficulty hiring entry level programmers and developing new features. ALTERNATIVE 3: Keep both systems temporarily POSITITVE: Both systems are tested in their fields and employees are experienced NEGATIVE: Costly. Inefficient.NEGATIVE: The goal of the acquisition is not achieved POSITIVE: Allow Unity to retain star performers and evaluate them further NEGATIVE: Less funds to maintain both systems and infrastructures DISCUSSION OF KEY ISSUES B. Delta’s staff – motivation issues Staff is not unified No effective communication Lack of information flow from Delta to Unity Decreased team work Feeling of â€Å"Unity vs. Delta† among employees Fence sitters Skeptical about new managementâ €™s promises Fear of uncertainty DISCUSSION OF KEY ISSUES C. Creating a new IT Organizational Structure Issue: How to create an efficient integration team? Unity or Delta? Who should be in control?Delta employees knew their systems Unity is the acquirer If things are left as they are: Cost inefficient/Timely Trainings Duplicated jobs/salaries Affected by disengaged staff Can’t be sure who is a star performer DISCUSSION OF KEY ISSUES D. Attracting star performers Limitations of due diligence Unity is only familiar with upper management of Delta’s staff Disengaged/demoralized employees Unclear who is a top performer Not sure how to motivate a staff until their services are no longer needed B. Staff motivation C. Organizational structure D. Attracting star performers ALTERNATIVE 1: Create team-oriented incentive programs/ competitive environment ALTERNATIVE 2: Integration task force 50/50 staff SCENARIO 1: Demand increases SCENARIO 2: Stock decreases because of previo us integration failuresSCENARIO 3: Increase in Delta star-performer resignation SCENARIO 4: Sales decrease POSITIVE: Funds available to support programs POSITIVE: Competitive environment will speed up the process of integration POSITIVE: Staff is no longer demoralized and disengaged – able to assist with a speedy integration NEGATIVE: Staff is demoralized and disengaged – unable to assist with a speedy integration NEGATIVE: Increase in employee apathy and willingness to accept severance and look for employment elsewhere. POSITIVE: Allows to identify remaining star performers and retaining them NEGATIVE: Difficult to create and maintain a strong integration task forceNEGATIVE: Decrease in funds to support programs. POSITIVE: Staff is no longer demoralized and disengaged – able to meet demand NEGATIVE: Delta staff demoralized and unable to meet demand POSITIVE: People eager to keep jobs, demand met NO EFFECT ALTERNATIVE 3: Keep it Unity: all supervisors NEGATIVE: More Delta employees disengaged and looking to resign NEGATIVE: More Delta employees disengaged and looking to resign NEGATIVE: Trust in Unity decreases ALTERNATIVE 4: Issue contract expirations depending on deadlines NEGATIVE: People eager to keep jobs – unethical conduct increases – no longer family oriented environment DISCUSSION OF KEY ISSUES E.Starting to build the infrastructure for the new organization Unity and Delta ran completely different phone systems, networking hardware, office servers, and PC systems Hardware changes were imperative in order for the organization to operate as a single unit How to decrease duplication of expenses on resources? Buildings/Hardware/Maintenance expenses must decrease Organization has to operate as a single unit Reductions = Savings Building the infrastructure for the new organization ALTERNATIVE 1: Create an expense evaluation team: Delta and Unity 50/50 SCENARIO 1: Demand increases SCENARIO 2: Stock decreases because of prev ious integration failures SCENARIO 3: Increase in Delta star-performer resignation SCENARIO 4: Sales decrease POSITIVE: Staff is able to evaluate and determine the best use of resource allocation NEGATIVE: Resources consolidated/ difficulty meeting demand POSITIVE: Assist in decreasing duplicated expenses thus amplifying earningsPOSITIVE: Ability to hire entry level replacements will decrease company’s wage expense NEGATIVE: More Delta employees disengaged and looking to resign POSITIVE: Assist in decreasing duplicated expenses thus amplifying earnings ALTERNATIVE 2: Geographic integrations: Keep Unity supervisors POSITIVE: Getting rid of redundant assets could increase earnings temporarily NEGATIVE: Unclear if this integration strategy will be successful NEGATIVE: Unclear if this integration strategy will be successful NEGATIVE: Trust in Unity decreases ALTERNATIVE 3: Close down all Delta buildings NEGATIVE: Resources consolidated/ difficulty meeting demand NEGATIVE: More De lta employees disengaged and looking to resign NEGATIVE: Trust in Unity decreases